Brandcast UK

These coloured blocks changed colour as music played

Last Monday I was lucky enough to attend Google's Broadcast event at the ExCel Centre.

This amazing event was hosted by the very funny James Corden. He talked about how Youtube has helped his success in the States with 'The Late Show'. His show has a late airing time so Youtube has allowed his viewers and fans to watch their favourite parts on Youtube such as 'Carpool Karaoke'.

During the event, there were talks from the EMEA President - Matt Brittin and Managing Director Ronan Harris. Another talk came from Freemantle Media Group's chief executive Cecile Frot-Coutaz. Freemantle Media are responsible for shows such as 'The X Factor' and 'Got Talent'. Frot-Coutaz explained how Youtube will help play a big role in shaping global TV shows. The clip of Susan Boyle's audition on 'Britain's Got Talent' was watched by millions of people around the world on Youtube.

Rick Astley

There was a beautiful performance from Youtuber 'SuliBreaks' who specialises in the spoken word and spoke about his life like a chapter book. This was definitely one of my favourite parts of the night. There were lots of other appearances from other Youtubers such as 'Louise Pentland', 'Patricia Bright', 'Caspar Lee' and 'Humza' who took part in a 'YouQuiz' hosted by James Corden. There was a very special performance from Rick Astley. To end the main event the Youtube community sang the Elton John song - 'Bennie and the Jets' as Elton John has teamed up with Youtube for a new filmmaker to create a music video for 'Bennie and the Jets' and 'Rocket Man' as there is not a music video for these songs. After the main talk we all went to other room for more canapés and drinks whilst we waited for DJ Grand Master Flash to do his incredible set.

Soraya x

Finding a Fragrance Story: Prada Candy

In our recent seminar's we've been trying to create our own fragrance story. In order to do this we have been evaluating perfume adverts - print and digital. 

I looked at the Prada Candy short films directed by Wes Anderson and Roman Coppola and stars Léa Seydoux. The three part short film tells a love triangle romance story. Candy (Léa Seydoux) is a flirty,  playful, mysterious modern girl. 

Episode 1 - starts with Candy and Boy 1 (Julius) on a date and Boy 2 (Gene) who is Julius' best friend walks past and wants to meet Candy. Julius is reluctant but Candy introduces herself. At the end all three go to the cinema. 

Episode 2 - Candy and Gene go to Gene's apartment where Julius is waiting for them both with a birthday cake  for Candy. By the end of this episode, they have a party for three in Gene's apartment. 

Episode 3 - Candy is in the salon, complaining about the two men and explains that she likes both men and is annoyed that she met them both just a few hours apart. The camera then switches to the guys who are waiting for her in the salon. All three walk out together linking arms. 

It is annoying how there is no proper ending to this love triangle story and during the three episodes of the short film advertisements there is no mention of the fragrance till the end of each video. 

What's interesting is that the print advertisement of this perfume does not convey the same story. In fact the print advert does not convey a story at all! The print advert shows the three characters dancing. 

The behind the scenes video interviews the cast and directors. Léa tells the audience why she loves the Prada Candy perfume. She describes it as happy, lively, it creates an atmosphere and very 'Paris'. Whenever I smell Prada Candy, it reminds me of my grandma who loves perfume and this is one of her favourites. 

Soraya x 

Photo Credits: Youtube & Google