A Delicious Dinner at Sketch London

On Tuesday, my friend and I went to Sketch for dinner. I had never been before, but my friend had been a couple times before. Our dinner went was in The Gallery, which was designed by India Mahdari and has artwork by David Shrigley. The room was all baby pink! An absolute dream room, with the comfy sofa chairs were also baby pink. The bar had a back panel which was rose gold coloured metal. 

First we ordered cocktails. I ordered an Old Cuban that had Havana Club Añejo Especial rum, Angostura bitters, mint leaves, lime juice, sugar syrup & Prosecco. 

The menu for our food had pop up forks inside! (I get excited by the little things!)

For my main I ordered the Mint Lamb croquette, seasonal herb salad and lamb côtelette, with a side of french fries. Zayna had Steak with a side of french fries. 

After our main meal we ordered desert. I ordered the Sketch Chocolate <<036>> which was a warm dulcey chocolate ganache, Amarena and Grotto cherries, crunchy chocolate paper. Zayna had a selection of sorbets. 

I had such a lovely dinner at Sketch with amazing service. 

Oh!

I forgot to mention the toilets. I know it's weird... but everyone posts picture on Instagram in the Sketch toilets! I was not an exception! The ceiling was multicoloured and the toilets were spaceship pods. 

I can't wait to go back!

Soraya x

Photo Credits: Me & the Sketch website

London Trip - non fragrance photos

Wearing my River Island pink fluffy coat, Topshop roll neck jumper and Topshop dungarees. 

A road off the King's Road

& Other Stories

Liberty

The new Kate Spade shop - Regents Street

Anthropologie window - Regents Street

Fortnum & Mason tea display

Laduree - Burlington Arcade

Powerpuff Girls bags - Selfridges 

Sophia Webster bag display - Selfridges

London Trip with the FCP girls

Yesterday our course took a trip to London to do some primary research for our fragrance module. My day started early with a 5am alarm going off! As I live in London, I knew my way around the beautiful city. Here are the places I went in pictures!

Frederic Malle

Fortnum & Mason

Le Labo - Liberty's 

The Burlington Arcade

Penthaligon's 

Selfridges

Soraya x 

Photo Credits: Me

Dior Presentation

The past week our group had to create a presentation on a brand that we thought had translated the Autumn/Winter 2015 footwear trend well. After looking WGSN a few weeks ago to look at footwear trends we saw that Patent leather and Suede were material trends and that the key trends for shoes were ankle boots, over the knee high boots and 'detail on the heel' of a shoe or boot.

We then did a retail task, where we went around Nottingham High Street as well as online to look at value, mass market, middle market and high level market brands to see whether each market level had translated the the trends that were predicted on WGSN. We discovered that Leather and Suede ankle and over the knee high boots were everywhere on each market level. However, Patent leather boots and shoes were harder to find in value and some mass market retailers. My group struggled to find detail on the heel in lower market retailers and realised that this trend has not trickled down yet therefore I doubt this trend will fade quickly. However, seeing as the boot trend was everywhere then I think that this trend is on its decline. 

The following week, we were set a street style task where we went around the streets of Nottingham to see what shoes people were wearing and whether people had adopted the footwear trends that were predicted. We were able to photograph the boot trend but we did not see many people wearing the detailed heeled shoes. 

When preparing for this presentation we decided to concentrate on Dior because the brand adopted the boot trend and detail in the heel in their footwear collection this season.

The powerpoint presentation 

The colour palette we chose was the 'Dior' grey, a pale pink and a burnt orange/red.

In October, Dior opened a pop up shop in London near Hyde Park. The pop up shop was another promotional method that created buzz around the brand. Recently Pop up shops have become a trend in itself with designer brands opening up a shop for a week or two to increase a greater awareness around their brand in concentrated places. Dior posted the news of their pop up shop on all their social media platforms and their ‘mag’ section on their website and app.

 

Our idea for the new marketing mix was to personalise the heel with engraving the heel with initials. We also included examples of brands that have included a personalisation aspect to their brand such as Burberry, Anya Hindmarch and Farfetch. 

Images from Dior Website, Burberry, Farfetch and Anya Hindmarch, Public Desire and Sebastian Mader.