Perfume Brand Promotional Video Shoot

We decided to shoot our promotional video on Tuesday. We decided to open a wardrobe that revealed our rose gold hangers with some clothes that fitted our colour palette. Those rose gold hangers are to die for, and only £3 at Primark! What a bargain! We used some of my clothes in the shoot. We chose 5 pieces from my wardrobe that went with our colour palette. As we had the rose gold hangers we chose blush pink and black clothes. 

The items of clothing were -

(Clothes that are available are linked below)

River Island light pink bomber jacket

All Saints Shirt (last season)

Y.A.S Perla Body at ASOS

Miss Selfridge embellished crop  top (old)

Zara Dress with lace trimming (old)

I love this colour palette as it's so elegant, classic and well... just very me!

Our next shots were squeezing lemons, oranges and grapefruits. Check out our instagram @aroma_fragrance to see the behind the scenes video. 

I can not wait to post the promotional video once it's complete. I am really excited for all you to see the final outcome of our wardrobe fragrance brand. 

Until next time!

Soraya x

Perfume Brand Photoshoot

Welcome back!

Monday was a very exciting day for my fragrance group. We got to shoot our promotional advert in the university photo studio. This was the first time I was in a photo studio so I was nervous but also really excited to see our storyboards, sketches and ideas come to life with a photographer and a few props. Prior to the photoshoot we had created a storyboard and mood boards choosing the colour scheme and various flatlay ideas. 

Our fragrance is a wardrobe fragrance that will keep your clothes fresh for longer. Our photoshoot went really well. Here are some of my favourite images from our shoot. 

Go check out our social media to keep up to date with all our latest fragrance adventures!

Instagram - @aroma_fragrance

Snapchat - @aromafcp

Soraya x

My Insight into Ethical Fashion

Happy Fashion Revolution Day!

After attending the panel discussion 'Fashion Revolution: Luxury Practice' a couple of years ago; I think that the movement has raised public awareness. Before the Rana Plaza incident not many people were aware of ethical fashion even though this problem has existed for many years. The 'Fashion Revolution: Luxury Practice' talk  at Somerset House really opened my eyes about the existing problem that we are faced with in the fashion industry. Many people point the finger at high street brands such as Primark, H&M and Zara for unethical fashion practices. However, the talk shed light upon luxury brands that make jaw-dropping exquisite and expensive fashion, unethical by using sweatshops and paying people extremely low wages. 

I was astounded that luxury brands were producing garments unethically and I could not understand why people were not scrutinising luxury brands in the way they do with high street labels. Primary has been at the forefront of the scrutiny of the media attention, however they have publicly apologised and gone to great lengths to compensate all the victims of this tragic incident. However, no one has heard what the luxury brands that used the Rana Plaza factory, have done to compensate those that were injured in the collapse. Furthermore people were not aware that luxury levels were involved. After listening to the talk I learnt that the luxury brands processes right from where they source their raw materials through to the manufacturing of their products are often overlooked. 

Fashion Revolution as a movement has really shone a harsh, critical light on all parts of the fashion industry which is kept alive with their active twitter account which regularly raises questions and highlights important articles. I believe that social media has spread the awareness of the movement as well as highlighting the challenges that face ethical fashion. Fashion Revolution's campaign for the first anniversary of the Rana Plaza incident, involved everyone through twitter and instagram using the '#insideout' where people were urged to wear an item of clothing inside out and post a picture of it online. The main purpose was too see whether people knew where their clothes had come from. This initiative is still in action 2 years on. 

After attending the discussion I now think about where my clothes have come from and what circumstances they were made in. You can no longer say, "Don't buy from Primark, it's unethical" because many brands ranging from high street to luxury are unethical in some way. I do not think it matters where you buy your clothes from, but we should not equate a high price tag with ethical provenance automatically. 

Soraya x

Vogue 100 at the National Portrait Gallery

Recently I went to the Vogue 100: A Century of Style exhibition at the National Portrait Gallery; which is part of British Vogue's centenary celebrations. It showcased the front covers of Vogues over the last 100 years. The exhibition worked in reverse, starting with the 2010s and moving back in reverse chronologically to 1916. 

It was so interesting to see how cultural aspects and history affected the covers over the years. A big point is that now, models on the covers are always known but at the beginning a big feature was art or unknown models. Familiar photos of Cara Delevigne, Naomi Campbell and Kate Moss were on display. In addition the transition from film photography to digital was a big feature of the exhibition.

The incredible exhibition is not on for much longer, so go before you regret not seeing fantastic photos from Mario Testino, Tim Walker, Horst and Helmut Newton. 

Soraya x 

Photo Credits: Me

 

IVY PARK Launch

Beyonce's launched a sports line on Thursday in Topshop, Net-a-Porter, JD  Sports and Selfridges.
I headed to my local Topshop in Nottingham which was surprisingly quiet seeing as this was a huge launch and crashed the Topshop website in the morning.

The collection was surprisingly wearable with sports bras, colourful leggings, hoodies and bodysuits on sale. The pricing was reasonable; ranging from £8 to £160. Main colours apart of the collection were grey, black, white, electric blue and baby pink.

I can't wait to purchase something from this collection. Fingers crossed I'll look like Queen B when I sport her new collection.

Soraya x

Photo Credit: Google

A Delicious Dinner at Sketch London

On Tuesday, my friend and I went to Sketch for dinner. I had never been before, but my friend had been a couple times before. Our dinner went was in The Gallery, which was designed by India Mahdari and has artwork by David Shrigley. The room was all baby pink! An absolute dream room, with the comfy sofa chairs were also baby pink. The bar had a back panel which was rose gold coloured metal. 

First we ordered cocktails. I ordered an Old Cuban that had Havana Club Añejo Especial rum, Angostura bitters, mint leaves, lime juice, sugar syrup & Prosecco. 

The menu for our food had pop up forks inside! (I get excited by the little things!)

For my main I ordered the Mint Lamb croquette, seasonal herb salad and lamb côtelette, with a side of french fries. Zayna had Steak with a side of french fries. 

After our main meal we ordered desert. I ordered the Sketch Chocolate <<036>> which was a warm dulcey chocolate ganache, Amarena and Grotto cherries, crunchy chocolate paper. Zayna had a selection of sorbets. 

I had such a lovely dinner at Sketch with amazing service. 

Oh!

I forgot to mention the toilets. I know it's weird... but everyone posts picture on Instagram in the Sketch toilets! I was not an exception! The ceiling was multicoloured and the toilets were spaceship pods. 

I can't wait to go back!

Soraya x

Photo Credits: Me & the Sketch website