Perfume Documentary Part 3

'The Smell of the Future'

The final episode of this perfume documentary focused on the international markets that are up and coming. The European and American businesses have not enjoyed tremendous success over the past few years as other regions are exploding. New customers do not want all the same thing. 

Russian's like rich and heavy scents.

Chinese want light and airy.

Brazilian's like fruity and floral scents.

Arabia like musky oriental scents that were a rage in Victorian England. 

What we will smell like in the future is likely to be dictated by the customers in Shanghai, Dubai and Sao Paulo. 

In this episode we follow the market research of LYNX's new fragrance that they will be releasing in Brazil because Brazil is perfume obsessed. The market researcher went to Brazil with a sample fragrance for men between the ages of 18-25 to test out. The main aim of this was to see whether or not the scent was memorable enough and also sophisticated enough. The first focus group was not helpful enough but the second focus group was very beneficial for the fragrance brand. It seemed that  the fragrance LYNX came up with was perfect for the Brazilian market as it was fruity and smelt like coconut which was perfect for the target market. 

Another story during the episode was with a washing clothes brand in Brazil which was rather touching. A couple with four children shared two beds and they were extremely poor but the mother said the best moment of the day was when everyone went to sleep as she washed their bedding everyday so that it was fresh and the family smelt nice and fresh as they could not afford perfume. 

I found this perfume series fascinating and I am excited to start our second module on Monday!

Soraya x

Photo credit: http://honestlywtf.com/art/the-lust-list/